Celebrate progessive media with this year's coolest stocking stuffer: Media Heroes Trading Cards!

Media heroes are everywhere: journalists, activists, media innovators and educators making sure that we all have access to media that supports democratic values of justice, community and respect. Some media heroes are solitary voices keeping a candle of truth burning through a period of darkness. Others are organizers expanding the range of people who can wield the power of publishing and broadcasting, or critics revealing the hidden aspects of media all around us.

Our 21 full-color trading cards are a fun and informative way to celebrate beloved media heroes such as Bill Moyers and Democracy Now!, and to learn about lesser-known heroes like Richie Pérez and Florynce Kennedy. A fantastic teaching tool for students, or a perfect stocking stuffer for friends, family or budding media activists. Cards feature original art by Michael Leavitt and mini-biographies of our heroes.

Special holiday Stocking Stuffer pricing:
1 set for $10 postage paid; or buy 2 sets and get a third set free.

Buy Now!


Myoung Joon Kim

Labor media activist; community media organizer

Myoung Joon Kim was a South Korean student activist during the late 1980s, when radical student and labor groups stood at the forefront of a powerful movement to establish genuine democracy. Kim and other activists used grassroots media production to bring together diverse sectors of Korea’s social change movement, and to empower working people as media producers. In the mid 1990s he co-founded Labor News Production to create activist documentary films by and for workers.

Read more.

Dirk Koning

Community media visionary; founding director, Grand Rapids Community Media Center

Whether at home in Michigan or helping launch community media facilities around the world, Dirk Koning was always busy spreading an idealistic and generous vision of community media and its importance for living culture and participatory democracy. The Grand Rapids Community Media Center, which Dirk founded in 1981, quickly became an international model for integrating community TV, radio, digital photography and Internet production under a single high-tech roof.

Read more.

Media Justice

Organizing framework for just media representation and rights

As citizen activism for democratic media reform gathered steam in the early 2000s, a number of grassroots organizations began discussing the need to link media policy advocacy to long-term goals of social and economic justice, communications rights, and effective movement-building among communities often marginalized from spheres of power. The term ‘media justice,’ first discussed at a Highlander Center gathering in summer 2002, soon became an organizing focus for regional grassroots media activist groups sharing similar values and working for justice through media policy change, fair media representation, and the use of grassroots media production as a tool for civic empowerment.

Read more.

Bill Moyers

Journalist and commentator; president, Schumann Center for Media and Democracy

Bill Moyers’ voice is immediately recognizable—at once plain-spoken and resoundingly eloquent. Honored many times with broadcast journalism’s highest accolades, he has engaged millions in thoughtful consideration of issues of economic justice, religion, media bias and power politics. Moyers’ journalistic horizons were broadened by several career detours. After writing for his hometown newspaper as a teenager and studying journalism in college, Moyers shifted gears to pursue Baptist ministry. Soon, he was drawn into politics. Working for Presidents Kennedy and Johnson at the White House, he was able to observe the birth pangs of the Public Broadcasting Act of 1967.

Read more.

Rev. Everett Parker

Civil rights activist; founder, UCC Office of Communication, Inc.

In 1963, black civil rights activists just couldn't get a break on local TV in Jackson, Mississippi. WLBT, run by local whites, refused to provide fair coverage of black leaders and growing civil unrest. Martin Luther King asked Rev. Everett Parker if the United Church of Christ could help break through the media whiteout, and Parker’s response changed history. After organizing local residents to monitor WLBT broadcasts and document their biased coverage, Parker charged the station owners with misusing the public airwaves.

Read more.

Richie Pérez

Community organizer; anti-racist media activist

As a young high school teacher in the South Bronx, Richie Pérez was radicalized by the Black Panther Party, and by revolutionary Puerto Rican youth organization the Young Lords. After the Lords splintered in the late 1970s, Pérez continued teaching and organizing for community empowerment. He developed a keen interest in the early hip-hop scene, and the political aspects of cultural self-expression among urban minority communities. He also developed a strong critique of how mainstream media stereotyping of the same communities translated directly into political oppression and economic marginalization.

Read more.

Prometheus Radio Project

Low-power radio evangelists, media policy activists

In 1998, an ambitious group of former radio pirates in Philadelphia realized that marginalized communities needed a legal means to gain access to the airwaves. Organizing the Prometheus Radio Project, the group quickly became leaders in the national movement to legalize and expand low-power FM radio, creating colorful spectacles in the street while effectively lobbying Congress and the FCC.

Read more.

Ruben Salazar


A longtime reporter for the Los Angeles Times before becoming news director for Spanish-language TV station KMEX, Ruben Salazar devoted himself to covering issues in the Latino community, including immigration and border issues, the poverty of inner-city schools, prison conditions, and black-brown tensions. Salazar was killed by a police-fired tear gas canister after covering an East L.A. protest against the Vietnam War.

Read more.

María Suárez Toro

Educator; human rights activist; radio producer; author

In the late 1980s, an international group of feminist radio activists and producers determined to launch a new multilingual radio program featuring grassroots women's voices, to be broadcast around the world by the Costa Rican shortwave station Radio for Peace International. Project organizers asked longtime human rights activist and adult literacy educator María Suárez Toro to direct the new project, dubbed FIRE: the Feminist International Radio Endeavour.

Read more.

Ida B. Wells

Journalist; educator; civil rights crusader; suffragist; co-founder of the NAACP

Muckraking journalist Ida B. Wells is legendary for her passionate pursuit of truth and justice—documenting the horrors of lynching in hundreds of carefully researched and courageously reported articles, at a time when such critical voices were rare in American journalism.

Read more.
The media's job is to interest the public in the public interest. -John Dewey