Study calls 'embed' program for US media a victory - for the Pentagon

by Greg Mitchell, Editor and Publisher

LAS VEGAS Debate over the "embedded journalist" program run by the Pentagon since the weeks before the Iraq invasion in 2003 has long raged, with some claiming that it gave reporters valuable close access to action while others saying that the journalists were severely compromised within it. Now sociologist Andrew M. Lindner, writing in the spring issue of the American Sociological Association's "Context" magazine describes what is billed as the only sociological study to date of the substantive content of media coverage during the first six weeks of the Iraq war.

Lindner found that journalists embedded with American troops emphasized military successes more often than they covered consequences for Iraqi citizens.

"The embedded program proved to be a Pentagon victory because it kept reporters focused on the horrors facing the troops, not the horrors of the civilian war experience," wrote Lindner, who is completing his doctoral dissertation at Penn State University. "The end result: a communications victory for an administration that hoped to build support for the war by depicting it as a successful mission with limited cost."

Lindner's conclusions are the result of a content analysis of 742 news articles written by 156 English-language print reporters in Iraq during the first six weeks of the war.

A press release from the Association summarizing the findings concludes as follows.
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Lindner and his colleagues examined disparities in the news coverage of the three primary types of journalists reporting from Iraq: reporters embedded in the Pentagon's program, those stationed in Baghdad and independent reporters with freedom to roam the country.

His findings reveal how the context of the embedding program may have limited reporter access and hindered the spread of war-related information to the wider public. According to Lindner's research, embedded reporters most extensively covered the soldier's experience of the war. Nine out of ten articles by these reporters quoted soldiers.

"With the vast majority of embedded coverage citing U.S. military sources, as long as the soldiers stayed positive, the story stayed positive," Lindner said.

Baghdad-stationed reporters provided the most extensive coverage of the consequences of the invasion. Half of the news articles produced by these journalists reported on civilian fatalities, compared with just 12 percent of the articles by embedded reporters.

While embedded reporters were most likely to tell the military's story, and local consequences were well represented by Baghdad-stationed reporters, independent reporters produced the most balanced coverage depicting both sides of the story.

These reporters, not limited by location or source availability, covered combat and military movement nearly as frequently as embedded reporters but were at least twice as likely to cite Iraqi sources and cover civilian fatalities.

The study's findings, combined with Lindner's telling of the history of war reporting, shed light on the relationship between the media and the military as the United States' government debates continued military involvement in Iraq and potential invasions of other countries.
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The media's job is to interest the public in the public interest. -John Dewey