How news happens: new case study examines Baltimore news ecology

Project for Excellence in Journalism:

Where does the news come from in today’s changing media?

Who really reports the news that most people get about their communities? What role do new media, blogs and specialty news sites now play?

How, in other words, does the modern news “ecosystem” of a large American city work? And if newspapers were to die—to the extent that we can infer from the current landscape—what would that imply for what citizens would know and not know about where they live?

The questions are becoming increasingly urgent. As the economic model that has subsidized professional journalism collapses, the number of people gathering news in traditional television, print and radio organizations is shrinking markedly. What, if anything, is taking up that slack?

The answers are a moving target; even trying to figure out how to answer them is a challenge. But a new study by the Pew Research Center’s Project for Excellence in Journalism, which takes a close look at the news ecosystem of one city suggests that while the news landscape has rapidly expanded, most of what the public learns is still overwhelmingly driven by traditional media—particularly newspapers.

The study, which examined all the outlets that produced local news in Baltimore, Md., for one week, surveyed their output and then did a closer examination of six major narratives during the week, finds that much of the “news” people receive contains no original reporting. Fully eight out of ten stories studied simply repeated or repackaged previously published information.

And of the stories that did contain new information nearly all, 95%, came from traditional media—most of them newspapers. These stories then tended to set the narrative agenda for most other media outlets.

The local papers, however, are also offering less than they once did. For all of 2009, for instance, the Sun produced 32% fewer stories on any subject than it did in 1999, and 73% fewer stories than in 1991, when the company still published an evening and morning paper with competing newsrooms. [1] And a comparison of one major story during the week studied—about state budget cuts—found newspapers in the area produced only one-third as many stories in 2009 as they did the last time the state made a similar round of budget cuts in 1991, and the Baltimore Sun one seventh as many. Yet the numbers suggest the addition of new media has not come close to making up the difference.

Indeed the expanding universe of new media, including blogs, Twitter and local websites—at least in Baltimore—played only a limited role: mainly an alert system and a way to disseminate stories from other places.

Read the entire study.

article originally published at Project for Excellence in Journalism.

The media's job is to interest the public in the public interest. -John Dewey