Ad boycott costs Glenn Beck over 50% of ad dollars

Color of Change:

The advertising boycott of Glenn Beck has cost the controversial host over half of his estimated advertising revenue since it was launched by ColorOfChange.org a month ago. This according to data analyzed from industry sources.

Estimated advertising revenue [the total amount of advertising money being spent during a block of commercial time for a program] was collected on a week-by-week basis for a period of two months. According to the data collected, the amount of money spent by national advertisers on Beck’s program per week was at its highest at approximately $1,060,000, for the week ending August 2, 2009. ColorOfChange.org launched their campaign at the end of that week and since then, 62 advertisers have distanced themselves from Beck. Data collected for the week ending September 6, 2009 shows Beck’s estimated ad revenue at $492,000, equal to a loss of $568,000.

“Fox News Channel has consistently claimed they haven’t lost revenue as advertisers abandon Glenn Beck, but the numbers prove otherwise,” said James Rucker, Executive Director of ColorOfChange.org. “Fox News Channel has a limited amount of ad positions. If 62 companies refuse to run ads on two of their 24 hours of programming, they are losing inventory. No matter how high Beck’s ratings have been lately, advertisers still see Beck as toxic and don't want him associated with their brands. There is no way that Fox News Channel is making the money they should be making with Glenn Beck.”

ColorOfChange.org launched its campaign against Beck last month after the Fox News Channel host called President Obama a “racist” who “has a deep-seated hatred for white people” during an appearance on Fox & Friends, remarks that they say indicates a pattern of race-baiting and fear-mongering on Beck's part. ColorOfChange.org called on its members to sign a petition urging companies who advertise on Glenn Beck to cut off their advertising support of his work. To date, over 180,000 people have signed the petition and 62 companies have pledged to not run any additional advertisements during Glenn Beck’s show.

Speaking about the current roster of advertisers on Beck's show, Rucker said, “It’s clear that we are making an impact at Fox News Channel – data that we have for last week shows that Beck’s top three advertisers were Beachbody (creator of P90X Exercise Equipment), Egg Genie and Telebrands (creator of Jupiter Jack).”

The following is a list of the companies who have distanced themselves from Glenn Beck: Aegon, Ashley Furniture, Airware Inc. (makers of Brez anti-snoring aids), Allergan (maker of Restasis), Ally Bank (a unit of GMAC Financial Services), Ancestry.com, Applebee’s, AT&T, Bank of America, Best Buy, Binder & Binder, Blaine Labs Inc., Broadview Security, Campbell Soup Company, Capital One, ConAgra, Clorox, CVS, The Dannon Company, DirecTv, Discover, Ditech, The Elations Company, Experian (creator of FreeCreditReport.com), Farmers Insurance Group, GEICO, General Mills, HSBC, Humana, ICAN Benefit Group Insurance, Infiniti, Jelmar (manufacturer of CLR All-Purpose Cleaner) Johnson & Johnson (makers of Tylenol), Jordan McKenna Debt Counseling Network, Kraft, Lawyers.com, Lowe’s, Luxottica Retail (retail parent of LensCrafters and Pearle Vision), Men’s Wearhouse, Mercedes-Benz, NutriSystem, Procter & Gamble, Progressive Insurance, RadioShack, Re-Bath, Regions Financial Corporation, Roche, Sam (Store and Move), SC Johnson, Sanofi-Aventis, Sargento, Simplex Healthcare (creator of the Diabetes Care Club), Sprint, State Farm Insurance, Traveler’s Insurance, Travelocity, United States Postal Service, The UPS Store, Verizon Wireless, Vonage, Wal-Mart and Wyeth Consumer Healthcare.

With more than 600,000 members, ColorOfChange.org is the largest African-American online political organization in the country.

article originally published at Color of Change.

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