Nineteen more advertisers back away from Beck

Color of Change:

ColorOfChange.org has confirmed that 19 new companies whose ads aired recently during Fox News Channel’s Glenn Beck program have asked Fox to stop their ads from running or pledged to not to run ads on the show going forward. The latest additions –AmMed Direct, Citrix Online, Concord Music Group, Diageo, Eggland’s Best, Equifax, Eulactol USA (producer of Flexitol), GetARoom.com, Hoffman La Roche (maker of BONIVA), Metropolitan Talent Management, ooVoo, Overture Films, Scarguard, Schiff Nutrition (maker of Tiger's Milk and Fi-Bar), Seoul Metropolitan Government, Subaru, Toyota-Lexus, Waitrose and Woodland Power Products, Inc. – bring the total number of companies that have distanced themselves from Beck to 80. This after Beck called President Obama a “racist” who “has a deep-seated hatred for white people” during an appearance on Fox & Friends.

The news comes on the heels of stories that broke throughout British newspapers on Monday, reporting that advertisers seen during Beck’s program in England are feeling the heat as well. Diageo – a London-based alcohol company that makes Guinness, Tanqueray and many other brands of spirits – joined Waitrose – a popular British supermarket chain used to supply groceries to the Royal Family – and cut their advertising ties with Beck. Waitrose, along with the U.S.-based Metropolitan Talent Management, adds to a growing list of companies who are not only taking a stance against Glenn Beck, but against Fox News Channel.

“From the beginning of our campaign, we promised to continue to put pressure on anyone who supports Beck’s race-baiting rhetoric,” said James Rucker, Executive Director of ColorOfChange.org. “Seeing our efforts resonate in another country gives our members a renewed sense of hope that we can rally together and stand up against racial demagoguery in America.”

Comments from advertisers recently distancing themselves from Beck:

“We will not be airing on that show [Glenn Beck] any longer,” said Michael McHale, Director of Corporate Communications for Subaru of America, in a phone conversation with ColorOfChange.org.

“Lexus ads are not appearing on the Glenn Beck show,” said Nancy Hubbell, Communications Manager for Lexus Prestige, in an email to ColorOfChange.org. “We have no plans to buy Beck,” Hubbell later reiterated in a separate email to ColorOfChange.org.

“Please rest assured that we do not endorse Beck’s views and are having our advertising agency request that Fox no longer air our advertisements during his shows," said John Mills, Director of Marketing for AmMed Direct, in an email to ColorOfChange.org.

“We are currently shifting our presence on the Fox Television network to a time slot that will not include the Glenn Beck television program,” said Bernardo de Albergaria, Vice President of Global Marketing & eCommerce for Citrix Online, in an email to ColorOfChange.org. “I have received confirmation that Fox has been instructed to begin this transition immediately and I am advised it will be fully implemented by October 9th.”

[Citrix Online pulled its advertisements from rotation on Glenn Beck’s radio show in early September, but was recently contacted regarding ads that were recently seen on Beck’s television show.]

“We did not specifically purchase time on Glen Beck [sic], rather the Fox News Channel as a whole,” said Dino Balzano, Director of Advertising and Merchandise at Concord Music Group, in email to ColorOfChange.org. “But, of course, if we consider this ‘news cluster’ purchase again in the future, we will only do so if we can be guaranteed to NOT be in that program.”

“Pending further review, Eggland’s Best has suspended TV advertising on the Glenn Beck show,” said Katy Gray, a spokesperson for Eggland’s Best, in an email to ColorOfChange.org.

“Equifax advertisements that appeared during the Glenn Beck Show were not specifically slated to air alongside the show and were purchased as part of a larger, rotational media buy on Fox Network,” said Demitra L. Wilson, Director of Public Relations for Equifax, in an email to ColorOfChange.org. “We have taken the necessary steps to ensure that our ads will no longer appear during this programming.”

“You will not see Flexitol commercials on the Glenn Beck show. Period,” said John Swigert, Vice President and General Manager at Eulactol USA, makers of Flexitol, in an email to ColorOfChange.org.

“We asked to no longer run our commercial on the Glenn Beck show,” said Bob Diener, President of GetARoom.com, in an email to ColorOfChange.org. “We were running on rotation and so did not know where the show would air.”

“We are appalled at what's going on,” said John Scher, co-CEO of Metropolitan Talent Management, in a phone conversation with ColorOfChange.org. “Metropolitan Talent Management is 100% dedicated to not buy advertising on any part of Fox News.”

“We learned of this yesterday and have taken action to discontinue ads on that program,” said Marty Walker, Chief Marketing Officer for ooVoo, in an email to ColorOfChange.org. “We gave the order to stop yesterday.”

“We're no longer going to book any of his air time,” said Adam Keen, Senior Vice President of Worldwide Publicity for Overture Films, in a phone message to ColorOfChange.org. “I'm really glad to be informed of what you guys are doing.”

“We never, ever planned on advertising on that particular show,” said Alan Graham, Marketing Vice President of Scarguard Labs, LLC, in a phone message to ColorOfChange.org. “We have taken the necessary steps to ensure we don't run ads there again.”

“We have requested that they [Fox News] no longer run Schiff advertisements on that show,” said Raquel Wilson, Director of Marketing for Schiff Nutrition, in an email to ColorOfChange.org. “We were not aware Schiff would be slotted on the Glenn Beck show.”

“The Seoul government has no plan to extend, resume, or add its commercial on the program,” said Joan E. Bloom, a US spokesperson for the city of Seoul, in an email to ColorOfChange.org. “In other word [sic], there will not be Seoul commercial in the Glenn Beck program any more.”

“Our advertising is no longer running on that program,” said Vincent VanOss, Director of Advertising for Woodland Power Products, Inc., in a phone message for ColorOfChange.org.

In August, ColorOfChange.org launched its campaign against Beck after the Fox News Channel host called President Obama a “racist” who “has a deep-seated hatred for white people” during an appearance on Fox & Friends, remarks that they say is part of a larger pattern of race-baiting and fear-mongering on Beck's part. ColorOfChange.org called on its members to sign a petition urging companies who advertise on Glenn Beck to cut off their advertising support of his work. To date, over 280,000 people have signed the petition.

Previous companies who have corrected advertising errors and/or pulled their ads entirely include Aegon, Ashley Furniture, Airware Inc. (makers of Brez anti-snoring aids), Allergan (maker of Restasis), Ally Bank (a unit of GMAC Financial Services), Ancestry.com, Applebee’s, AT&T, Bank of America, Best Buy, Binder & Binder, Blaine Labs Inc., Broadview Security, Campbell Soup Company, Capital One, ConAgra, Clorox, CVS, The Dannon Company, DirecTv, Discover, Ditech, The Elations Company, Experian (creator of FreeCreditReport.com), Farmers Insurance Group, GEICO, General Mills, HSBC, Humana, ICAN Benefit Group Insurance, Infiniti, Jelmar (manufacturer of CLR All-Purpose Cleaner) Johnson & Johnson (makers of Tylenol), Jordan McKenna Debt Counseling Network, Kraft, Lawyers.com, Lowe’s, Luxottica Retail (retail parent of LensCrafters and Pearle Vision), Men’s Wearhouse, Mercedes-Benz, NutriSystem, Procter & Gamble, Progressive Insurance, RadioShack, Re-Bath, Regions Financial Corporation, Sam (Store and Move), SC Johnson, Sanofi-Aventis, Sargento, Simplex Healthcare (creator of the Diabetes Care Club), Sprint, State Farm Insurance, Traveler’s Insurance, Travelocity, United States Postal Service, The UPS Store, Verizon Wireless, Vonage, Wal-Mart and Wyeth Consumer Healthcare.

With more than 600,000 members, ColorOfChange.org is the largest African-American online political organization in the country.

article originally published at Color of Change.

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