P-I employees try to raise funds for online site

by Greg Lamm, Puget Sound Business Journal

A group of Seattle Post-Intelligencer employees is seeking to raise $250,000 to start up an online local news site if Hearst Corp. decides to shut down the daily newspaper and not pursue an online-only site of its own.

The employees are setting up a nonprofit entity called the Seattle PostGlobe. About 20 P-I staffers say they are prepared to work without pay until they can raise funds.

New York-based Hearst is seeking a buyer for the P-I. If no buyer emerges, Hearst said it will cease the print edition of the P-I. A tentative shutdown date could be March 18. Hearst is mulling over the idea of operating the P-I as an online-only venture.

The P-I employees plan to seek funds from major donors, foundations and from advertisers.

article originally published at http://www.bizjournals.com/seattle/stories/2009/03/02/daily53.html.

The media's job is to interest the public in the public interest. -John Dewey