New study finds Internet news audience highly critical of news orgs

[via Pew Center for the People and the Press]

Read a complete summary and the full report here.

The American public continues to fault news organizations for a number of perceived failures, with solid majorities criticizing them for political bias, inaccuracy and failing to acknowledge mistakes. But some of the harshest indictments of the press now come from the growing segment that relies on the internet as its main source for national and international news.

The internet news audience – roughly a quarter of all Americans – tends to be younger and better educated than the public as a whole. People who rely on the internet as their main news source express relatively unfavorable opinions of mainstream news sources and are among the most critical of press performance. As many as 38% of those who rely mostly on the internet for news say they have an unfavorable opinion of cable news networks such as CNN, Fox News Channel and MSNBC, compared with 25% of the public overall, and just 17% of television news viewers.

The internet news audience is particularly likely to criticize news organizations for their lack of empathy, their failure to "stand up for America," and political bias. Roughly two-thirds (68%) of those who get most of their news from the internet say that news organizations do not care about the people they report on, and 53% believe that news organizations are too critical of America. By comparison, smaller percentages of the general public fault the press for not caring about people they report on (53%), and being too critical of America (43%).

The latest national survey by the Pew Research Center for the People & the Press, conducted July 25-29 among 1,503 adults, finds a continuing pattern of deep partisan differences in public views of news organizations and their performance. Far more than twice as many Republicans as Democrats say news organizations are too critical of America (63% vs. 23%), and there is virtually no measure of press values or performance on which there is not a substantial gap in the views of partisans.

More broadly, the new survey underscores the fundamental change in basic attitudes about the news media that has occurred since the mid-1980s. In the initial Times Mirror polling on the press in 1985, the public faulted news organizations for many of its practices: most people said that news organizations "try to cover up their mistakes," while pluralities said they "don't care about the people they report on," and were politically biased.

But in the past decade, these criticisms have come to encompass broader indictments of the accuracy of news reporting, news organizations' impact on democracy and, to some degree, their morality. In 1985, most Americans (55%) said news organizations get the facts straight. Since the late 1990s, consistent majorities – including 53% in the current survey – have expressed the belief that news stories are often inaccurate. As a consequence, the believability ratings for individual news organizations are lower today than they were in the 1980s and 1990s. (See "Online Papers Modestly Boost Newspaper Readership," July 30, 2006.)

Yet for all of the public's gripes about the press, people also say they like various news sources – local TV news, network news, cable TV news and the daily newspapers they are most familiar with. Though the numbers have declined in recent years, Americans continue to have more positive than negative impressions of these news organizations, and rate them far higher than most political institutions, including Congress, the Supreme Court and the political parties.
One factor behind this may be the public's broad and continuing support for the news media's role as political watchdog. Currently, 58% say that by criticizing political leaders, news organizations keep political leaders from doing things that should not be done, while just 27% say such scrutiny keeps political leaders from doing their jobs.

In addition, the public gives news organizations high marks for professionalism and caring about how good a job they do. Two-thirds (66%) view news organizations as highly professional – rather than not professional – up from 59% two years ago and a low of 49% in 2002.

Read a complete summary and the full report here.

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The media's job is to interest the public in the public interest. -John Dewey