Cronkite: Big media profit quest threatens democracy

[By ANICK JESDANUN, Associated Press]

Pressures by media companies to generate ever-greater profits are threatening the very freedom the nation was built upon, former CBS News anchor Walter Cronkite warned Thursday.

In a keynote address at Columbia University, Cronkite said today's journalists face greater challenges than those from his generation. No longer can journalists count on their employers to provide the necessary resources "to expose truths that powerful politicians and special interests often did not want exposed," he said.

Instead, he said, "They face rounds and rounds of job cuts and cost cuts that require them to do ever more with ever less."

"In this information age and the very complicated world in which we live today, the need for high-quality reporting is greater than ever," he told journalism students and professionals at Columbia's Graduate School of Journalism. "It's not just the journalist's job at risk here. It's American democracy. It is freedom."

Cronkite said accuracy has declined because of consolidations and closures that have left many towns with only one newspaper. And as broadcasters cut budgets and air time, he said, "We're all left with a sound bite culture that turns political campaigns into political theater."

The former anchor urged owners of media companies to recognize they have special civil responsibilities.

"Consolidation and cost cutting may be good for the bottom line in the short term, but that isn't necessarily good for the country or the health of the news business in the long term," he said.

Michael Copps, a commissioner on the Federal Communications Commission, later said that loosening broadcast regulations — such as those that had required stations to regularly prove they serve the community interest — have resulted in less local coverage, less diversity of opinion and fewer jobs for journalists over the past quarter-century.

The FCC is considering relaxing the rules even more. The agency decided in June to reopen the hotly disputed issue of ownership limits.

Many of the broadcast television networks and large media companies such as the Tribune Co. and Gannett Co. have complained that current restrictions are outmoded in a digital age in which consumers also have the Internet and cable TV.

The nation saw the number of major TV networks grow from three to five, said Benjamin Compaine, author of "Who Owns the Media?: Competition and Concentration in the Mass Media." Add to that several 24-hour news channels on cable, he said.

But opponents of loosened rules worry that changes would hurt minorities' access to the airwaves, curtail children's and local programming and limit musical diversity.

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The media's job is to interest the public in the public interest. -John Dewey