Unmarketable

Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity
by Anne Elizabeth Moore [New Press]

Kids today are creating their own culture and counterculture in the midst of a manipulative media landscape wherein "alternative," "independent," and "underground" have lost their meaning, deployed over and over by corporations angling for a piece of the teen rebellion market. Punk Planet editor and DIY evangelist Anne Moore looks at this Orwellian phenomenon from many angles - the corporate cooptation of radical culture, the use of copyright law to prohibit rather than protect creativity, the shifting definitions of authenticity and integrity, the attractions of selling out, and the ever-present possibilities for cultural counterinsurgency. The results: easily the best, funniest and most memorable book on cultural resistance in a world where resistance to branding has itself become the basis for more branding. -jl

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The media's job is to interest the public in the public interest. -John Dewey