Ready, Set, Talk

Ready, Set, Talk!
by Ellen Ratner and Kathie Scarrah [Chelsea Green]

This highly useful, no-nonsense guide to media relations is full of straightforward, well-organized tips for those who need to get their message out through the media. The authors (Ratner, a Fox News analyst and Scarrah, a former media staffer for both Lieberman and Kucinich) provide tactical advice for effective message development, coaching media spokespeople, and securing opportunities to appear on radio and TV programs. An insightful chapter is devoted to strategic uses of Internet communication tools including blogs and social networking tools. Until we live in a democratic media utopia, this book provides some of the wily strategies communicators need to cut through the static. -jl

The media's job is to interest the public in the public interest. -John Dewey